Coke Zero was clearly well-prepared to cap off its long college football marketing season by scoring with Crimson Tide fans. Immediately following the team’s 42-14 defeat of Notre Dame in the BCS ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

TAMPA, Fla. (BLOOM) – March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Sports fans were greeted with Coke Zero’s 23,000-pound, 26-by-36 foot drinkable billboard earlier this month at the March Madness Music Festival in Indianapolis’s White River State Park, which has ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Coca-Cola has withdrawn its new Coke Zero advert following complaints from Scottish charities. The mental health organisation ‘See me’ complained about the advert which uses the term ‘psychos’ in a ...