Kellogg's said it would remove a mom-centered slogan from Coco Pops boxes in Britain after dads poured the chocolatey cereal all over a grocery store floor in protest. The Coco Pops slogan "loved by ...

Kellogg’s denied that its Coco Pops mascot has links to racism after a former member of Parliament questioned the company over its decision to use a monkey as a mascot, according to The London ...

Cereal-maker Kellogg has announced it will revamp its packaging design in Europe in a move intended to push its natural qualities and heritage. Kellogg, known for the "snap, crackle and pop" of its ...

US cereals giant Kellogg has struck a deal to launch a major interactive campaign in the UK through the Cartoon Network. Worth £1m (US$1.56m), the deal sees long-term favourites such as Frosties’ Tony ...

The amount of sugar in Coco Pops breakfast cereal has been further reduced by 40%. The revamped recipe, which also has 10% less salt, now has 17g of sugar per 100g rather than 30g. Levels were already ...