On a recent Tuesday at the newly opened Champion store in Philadelphia’s Center City, the brand’s oversize red, white and blue “C” is everywhere: across the chest of thick cotton sweatshirts, down the ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s preppy ...

When having your business logo printed on the items in a clothing line, consider having your entire clothing line printed at once. Doing so will save your small business money and eliminate wait times ...

It’s the rare fashion emblem you can find everywhere. Walmart and Target offer T-shirts, swimsuits, sippy cups and ugly Christmas sweaters covered with it. Coach put it on bags, shoes and sweatshirts ...

Resellers of designer clothing and apparel say there’s no reason to be closeted about buying and selling pre-owned luxury wearables. The RealReal consignment company is cashing in on the trend. Photo: ...

Los Angeles Mayor Antonio Villaraigosa Monday unveiled a new logo for clothing made in L.A. Monday. The city has been working with local designers and manufacturers on a strategy to raise the profile ...

In a major change to its merchandising, New Albany, OH-based Abercrombie & Fitch is toning down its once-ubiquitous logo-centric approach to apparel design, the company said. Teenagers are looking for ...