For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, have produced a distinctive driving sound which customers will soon be able to experience in a version ...

BMW announced it will offer an optional high-end surround sound system designed by Bang & Olufsen for its new BMW 6 Series Convertible (as well as the previously announced BMW 6 Series Coupe). With 12 ...

Few BMW features stirred up such a strong, near-violent reaction from the enthusiast community as the Active Sound Design. In case you didn’t know, the latest M models have artificial engine noise ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

Electric cars might be fast, efficient and futuristic — but to many drivers, they still feel… empty. The silence that once symbolized progress now risks dulling the emotional experience behind the ...