Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.