“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
"The Art of Beer" event will debut in San Diego's Little Italy on March 14, featuring 10 hand-selected breweries, label ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
Every microbrewery fan knows the bright, beautiful wonderland that is the craft beer section of a liquor store. A welcome change from the stuffy, uniform bottles of mega beer companies, many ...
I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...
“Sex sells” is a phrase often used in advertising. But are craft breweries taking the tactic too far? John Holl, editor of All About Beer Magazine, thinks so. His recent column asking breweries to ...