Two years ago during the Super Bowl, while I was mindlessly eating buffalo chicken dip and guacamole, something caught my eye ...

Not all sports deliver the same value. With each league, team, and athlete now functioning as a brand in their own right, ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

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Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...