Today Hasbro and Robosen Robotics announced that they've teamed up to create a new consumer robot based on one of the chief characters from the Transformers franchise: Optimus Prime. This new robot ...

The simple toys of the past will soon become just a faded memory. Technology is advancing so fast today, that even kids’ toys are incredible robots that can perform complex series of tasks, convert, ...

If there's one problem with Transformers toys, it's that not nearly enough of them feature remote-control functions. Sure, Robosen has an impressive range that transforms, rolls out, and strikes a ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Optimus Prime's latest toy is a new Transformers Collaborative action figure that lets him transform and 'roll out' as an MLS ...

Every Transformers collector’s toy budget for the year just got blown out. In a surprise reveal at Hasbro Pulse Fan Fest 2021, Kevin Smith and Jason Mewes debuted the ultimate 19-inch Optimus Prime ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

Robosen Robotics, the robot maker that released an auto-transforming version of Autobots leader Optimus Prime in 2021, is giving the same treatment to Grimlock, the leader of the Dinobots who prefers ...