TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...

Today, 98% of marketing efforts go nowhere. I think I know why. We spend the majority of our time working on things that will give us a fraction of return — the donkeys. But unicorn content garners an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since the advent of digital advertising, it has often felt that marketing and customer ...

The viral expansion loop is a marketing theory where users of a product are its primary marketers. Companies that use viral expansion loops aren't just trying to create popular videos and content that ...

Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to new research. At issue in a new study was a social-cognitive construct called ...

The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...