The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining ...

NEW YORK, NY, September 30, 2025 (EZ Newswire) -- Chalice AI, opens new tab today announced that it has been recognized by Snowflake, opens new tab, the AI Data Cloud company, as a “One to Watch” in ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Google has acquired software and developers to broaden its expertise in the areas of interactive video game advertising and statistics visualization. The U.S. search giant bought Adscape Media, an ...

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy-safe and consumer-centric data activation, today announced that it has been recognized as ‘One to Watch’ in the Consent ...