This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

For every job application you send, there’s a resume that needs to be polished. Whether you’re crafting your first resume ever, revising one that’s out of date or updating one with your new ...

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After ...

Did you know that making one change to your construction resume could improve your chances of job-search success? Adding keywords will help get your resume noticed and expose you to more job ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones. Keywords are the foundation of your Google ...