Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...