For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

In traditional business models, companies are often intensely focused on driving customer acquisition. They do this primarily through savvy marketing and sales efforts that prioritize lead conversion.