Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

The augmented reality (AR) and virtual reality (VR) market has shown a sharp rebound in the first quarter of the year, with 18.1% annual growth that is setting up mixed reality (MR) and extended ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

Mental health is one of the most pressing challenges of the 21st century. Mental disorders like depression, anxiety and stress-related disorders affect around 1 billion people worldwide, with cases ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Adoption rates for ...

The use of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) in healthcare is opening up new possibilities, from VR-based medical training to AR-assisted surgeries. The demand for ...

Physical sports have long been known to help with anxiety and mental health. But can augmented and virtual reality sports games improve psychological well-being and reduce loneliness? Researchers at ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

, April 17 -- The expanding frontier of the metaverse has amplified demand for AR (Augmented Reality) and VR (Virtual Reality) across industries. Indian universities and institutes now offer ...