Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created ...

A new report shows that Generative AI (GenAI) ads perform on par with human-made advertisements, according to a major field study conducted by top universities. Discover the key insights into AI ads' ...

A large-scale academic study conducted by researchers from Harvard University, Columbia University, the Technical University ...

GenAI ads perform just as well as human-made ads: AI-generated ads performed just as well as human-made ads. In raw data, AI ads saw a slightly higher average click-through-rate (CTR) (0.76%) compared ...

A new study conducted by Taboola, in collaboration with university researchers, has found that AI-generated ads match human ...

“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

Research analysing over 300,000 ads on Taboola’s Realize platform finds AI boosts CTR without hurting conversions, with perception, not origin, driving performance ...

Senator Ed Markey sent a letter this week to OpenAI CEO Sam Altman and other tech leaders expressing concerns over the use of ...