“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Expect a streaming giant to look a little different this year.

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Yippee. The post Google Now Stuffing Ads Into Its AI Products appeared first on Futurism.

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon released its study Monday, with it finding 74 percent of 300 participating marketing directors from small and medium-size businesses said they’re already using AI tools in advertising, or are ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Eighteen months ago, it was plausible that artificial intelligence might take a different path than social media. Back then, ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...