When it comes to web page redirection, deciding which method of redirection to use can be as stressful as Harrison Ford in Air Force One deciding which wires to cut to defuse the bomb. Of course, ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

Eric Enge interviewed Matt Cutts of Google and uncovered a few interesting tidbits about Google, but the most significant piece of information was that 301 redirects do not fully pass the PageRank ...

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

We've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this time he said on Twitter "After a few years ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

Attackers can exploit a caching weakness in mobile applications by forcing a permanent HTTP 301 redirection that will persistently serve a hacker’s content to a mobile app. Thousands of mobile apps ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of PageRank, that there is no PageRank dilution. Here is the ...